Republic Day 2018 | Brands that define essence of India

These Indian marquees aren’t just tailored to domestic consumers’ needs, some of them are also going global in a big wayWith a rags-to-riches story, brand Lijjat was created by Shri Mahila Griha Udyog Lijjat Papad founded by seven women residents of Lohana Niwas in Girgaum, South Mumbai. It was started with a borrowed capital of just Rs 80 in the year 1959 and is today a household name manufacturing different variety of papads, traditional and ready-mix masalas (spices), appalam, gehu ata, chapati and detergents. The organisation has touched revenues to the tune of Rs 1,600 crore (September 2017) and its products are being exported to countries like the US, the UK, Singapore, Hong Kong, Holland, South Africa and the Middle East. Given its goodwill, the market is expecting it to enter into new product lines as well as launch exclusive Lijjat-owned outlets.Asia Pacific’s largest direct-to-home (DTH) service operator, brand DishTV was launched in 2003 and is part of Essel Group. The brand was basically launched to capture the market that was not being served by the cable television operators. It became the largest private player within two years of its launch, acquiring over 3.5 lakh subscribers. The brand has many firsts to its credit, including the most recent festive offering under its ‘HD for all initiative’. Under this plan, the brand is eliminating the standard definition (SD) and high definition (HD) TV viewing divide by providing access to popular HD channels to all its subscribers without charging an additional fee. With this new innovative proposition, Dish TV has become the first DTH player in the country to offer HD channels with all its popular packs. In November 2016, Dish TV and Videocon d2h agreed to merge their DTH operations, thus creating the largest DTH service provider in India with a total valuation of Rs 17,000 crore serving over 29 million subscribers. It currently offers more than 615 channels and services including 30 audio channels and over 67 HD channels and services. For the second quarter fiscal 2018 DishTV reported consolidated operating revenues of Rs 748.6 crore and earnings before interest, tax, depreciation and amortisation (Ebitda) of Rs 216.1 crore.

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