Sustainable and slow fashion are two widely used words to describe internationally renowned Indian fashion designer Rahul Mishra’s creations. The 37-year-old, who hails from Kanpur, is often described by many from within and outside the industry as one of the most innovative, gifted and visionary savants in India.
Rahul, a regular at Paris Fashion Week and recipient of the coveted International Woolmark Prize, is a well-known supporter of Indian crafts and textiles. His eponymous brand, which retails out of Paris’s Colette and London’s Harvey Nichols, is known to have been established on strong ideals and values. Unlike a lot of other brands, who ‘create’ only to ‘sell’, Rahul’s creations are meant not just for commercial purposes but also to sustain livelihoods and preserve India’s traditional craftsmanship and its craftsmen and women.