A new step in high fashion

In 2011, the Gucci Museo opened in the historic Florentine palazzo, which dates back to 1337 and sits between the famous Piazza della Signoria, home of the Uffizi Gallery, and Piazza di San Firenze. Now the Italian label has taken the concept of the conventional museum and reimagined it as a living, collaborative and creative space in which to express the evolving aesthetic and philosophy of the House. Therefore, instead of simply displaying a permanent collection of historic pieces, the Gucci Garden tells the story of the House by colliding past with present. Clothing, accessories, video installations, artworks, documents and artefacts are displayed over the two floors of the Gucci Garden Galleria, organised by themes. Michelin-star chef Massimo Bottura has been invited to open an intimate restaurant on the ground floor, the Gucci Osteria. Against this backdrop, After Hrs speaks to industry experts if they see fine dining a new step in fashion.


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